Super XX

What Super XX is

Super XX (スーパーダブルエックス) is the online shop of a chain of physical adult video stores in northeastern Japan. Its pages describe it as a mail-order site for new and used adult DVDs, adult goods and adult books, and its own description says the chain runs 15 stores in Tohoku that sell adult products and operate private video rooms. The company page names the operator as 株式会社メルク, with a head office in Natori City, Miyagi Prefecture, and lists its business as the sale and purchase of videos, magazines, books and DVDs.

The shop is in Japanese, and an age prompt for visitors of 18 and over sits in front of it. It sells physical media, not streams, and the seller is a Japanese retail chain. Its pages carry no line on mosaic for the discs it sells. For a reader abroad, the useful parts are the VR buying guide on the chain's store blog and the picture the pages give of how retail adult video is sold in Japan.

What it carries and how it is organized

The storefront's product categories are adult DVD, adult Blu-ray, adult goods and adult books. Each has its own search panel with a free-word box, and a selector above the page searches one category or all of them, with a link to a more detailed search. Each category also has a new-arrivals strip on the home page. In October 2026 the strips showed arrivals updated on 9 October for DVD, Blu-ray and goods, and on 8 October for books. Disc titles open with a maker-style product code followed by the title, written in half-width Japanese characters, and the book strip adds the publisher's imprint in parentheses, which shows that the new book arrivals are comics.

The home page promotes several ways in besides search. One is a list of popular makers (人気メーカー), one is a list of popular performers (人気女優), and one is the discount section for DVDs and Blu-rays, which the site advertises as a flat-price shelf. A shopper can also browse by genre, with one genre block for DVD and a near-identical one for Blu-ray. The block includes cheap DVDs and Blu-rays, recommended and new picks, compilations (総集編), mature women (熟女), married women (人妻), cosplay (コスプレ), big-bust titles (巨乳), female-led titles (痴女), pickup and amateur releases (ナンパ・素人), SM, hardcore, fetish (フェチ), lesbian, newhalf and gay titles grouped on one line, Western titles (洋ピン・外国人), performer-led releases (女優) and concept releases (企画), with single tags for idol image discs and anime.

The goods side is the second big area. Its menu runs from the store's own original goods (SXXオリジナルグッズ) and the TENGA brand through figures, support goods, lotion, lingerie and costumes to supplements and drinks, with a newest-arrivals entry at the top. The books side lists paperbacks, bargain books, comics, photo books, mook-format magazines, magazines and books. Both the goods and the book menus show a points purchase link (ポイント購入), and the header offers login and new registration beside the cart.

Two services reach beyond the shelves. The shop advertises a courier buyback (宅配買取) on a tile that says sending the items in is all it takes, which fits the company's stated business of buying as well as selling. And the chain runs private video rooms (個室ビデオ（試写室）) in its stores; the store blog says VR goggles can be tried in them.

The store network

The company page lists every branch with its address and phone number, and the store finder groups them by area. Northern Miyagi has Sendai Honten, Osaki Honten, Furukawa Kita, Ishinomaki, Tagajo and Izumi Inter. Southern Miyagi has Kitayama Ekimae, Nagamachi Minami, Iwanuma and Ogawara. Yamagata Prefecture has Tendo, Yonezawa and Sakata, and Iwate Prefecture has Morioka Inter and Kitakami. The Iwanuma branch shares the head-office address in Natori. A separate store-information site carries the store finder, pages on adult goods and the video rooms, buyback information, recruitment and the blog, and links back to the online shop.

The VR guide on the store blog

The longest page on the chain's sites is a blog article dated 31 March 2023, titled as a 2023 guide to adult VR goggles. It sorts goggles into smartphone-mounted, standalone, PC-connected and PlayStation-connected types. It names Meta Quest 2 as the leading standalone headset, says PC-connected models suit adult VR poorly, and says the PlayStation route needs the DMM (FANZA) app on the console. It lists buying points: which phones or consoles a headset supports, whether it works with glasses, a field of view it puts at 100 to 120 degrees as suitable, focus adjustment, a weight guide of about 700 g, and position tracking.

The article then compares VR video services. It calls FANZA the largest Japanese service for VR and says some makers stream there exclusively. It describes Adult Festa VR as a service that began delivering adult VR in 2016, which the article calls the first in Japan, with 4K video and a 4D-VR mode where compatible goods are driven over Bluetooth, played through an app named 4DMEDIAPLAYER. It also names H-BOX, SODプライム and MGS動画 as other VR platforms. The one censorship statement on the chain's pages is here: the article says Adult Festa VR is operated in Japan, so it carries no uncensored titles. That is a retailer's description of another service, not a rule stated for Super XX's own shelves.

The article closes on the chain's own rooms. It says the Funaoka and Tendo stores offer goggles of a type that plays video from a micro-SD card, with no phone or app needed, and that 仙台本店, 多賀城店, 大崎本店, 石巻バイパス店 and 北上店 lend standalone goggles that can play Adult Festa content.

Japan mechanics

The operator and country are stated: a company in Miyagi, with stores in Miyagi, Yamagata and Iwate prefectures. The company page gives its founding as 20 February of the Heisei 7 year and its staff as 125 people as of June of Heisei 27, counting part-timers and affiliates, so that figure is dated. The storefront footer links the terms of use, the usage guide, the privacy page, the commercial-transactions page and a page of permits and notifications.

The store-information site has a Japanese and English language switch in its header, though the VR article and the shop pages are in Japanese. No page describes English support, an overseas shipping option or a region restriction.

Price and billing

Prices are per item, in yen, and the home page says every listed price includes tax. There is no subscription on the pages. In October 2026 the home page advertised DVDs and Blu-rays at a flat 300 yen with more than 9,000 items, which is the site's own claim, and its new-arrival strips showed a DVD at 3,498 yen, a Blu-ray at 5,698 yen and a book at 1,430 yen.

Payment methods, shipping fees and delivery times are kept on the usage guide and on an FAQ that the home page labels as covering shipping, orders and delivery; the home, company and blog pages do not repeat them. The points link shows that the shop sells points, without a rate on those pages.

Who it suits

It suits a reader in Japan who wants new or used discs from a regional chain, or who plans to sell discs back by courier. It also suits a visitor in the Tohoku region who wants to try VR in a viewing room before buying a headset. The VR article is useful to anyone choosing headsets, though it dates from 2023. It does not suit a reader who needs an English checkout, a stated overseas shipping route, or a streaming service.