AROMA PLANNING

What AROMA PLANNING is

AROMA PLANNING (アロマ企画) is a Japanese adult video maker that calls itself a fetish AV specialist. Its masthead reads 至高のフェチAV専門メーカー, which means roughly the supreme specialist maker of fetish AV. The site is the maker's own showcase and not a streaming service: it publishes the catalog, release dates and rankings, puts a FANZA purchase button on its titles, and runs a small mail-order shop that sells Blu-ray discs only. Everything on the pages is in Japanese, apart from the menu labels, which pair each Japanese item with an English one (TOP, NEW RELEASE, SEARCH, RANKING, SHOP).

The entrance page says the company is celebrating its 33rd anniversary and gives a total of 5,456 titles, and the footer reads "Copyright ©since 1993". Both are the site's own claims. The same page carries a registration notice under the amended entertainment business law (新風営法), filed with the Suginami police station, listing a non-storefront-type notification under number 2445 and a video-transmission-type notification under number 2446.

What it carries and how it is organized

The catalog is built around fetish themes, and the genre filters on the search page show it. The site's own counts at the top of the genre list are 450 works in the female-led genre (痴女), 117 in CFNM, 206 in hand-based titles and 82 in massage and relaxation titles. Smaller genres sit alongside them, among them foot-based titles at 38 works and thigh-based titles at 59. The site prints these counts itself. The top page adds a block of the day's search words, which lists mature women, married women, stockings and dirty-talk themes among others.

Titles are also grouped by label, and the label list is the clearest map of how the catalog is split. The main Aroma label is shown with 1,333 works. Aroma G-18 follows with 255 and Aroma M-30 with 49. Three smaller labels are listed too: 妄想チラリズム with 138 works, 女体フェティシズム with 18 works, and Aroma R-99 with 17. A third filter on the search page sorts by release date, going back year by year to 2008.

Release dates come in clusters. The date list prints 2 or 3 works for each release day, with days such as 13 October, 27 October, 10 November and 24 November 2026, so it already runs ahead of the calendar. The new-release page groups titles under each date with genre tags beside the title. The top page shows the same newest titles as cards. For 13 October 2026 it lists two releases, one of which names 瀬那ルミナ and 黒咲華 in its title.

Each card on the top page has two buttons, "作品をCHECK" (check the work) and "FANZAで購入" (buy on FANZA). That is the route the cards offer: they lead out to FANZA, and the maker's own shop sells nothing but discs. The ranking page is a monthly sales-count ranking headed 2D動画 (2D video), tallied for 1 September to 30 September. The menu also has a store information section (取扱い店舗情報), an events page, a mail magazine and links to X, YouTube and Instagram.

Two side businesses appear on the top page and are worth a clause. The company promotes adult-entertainment venues it says it fully produces, 9 of them, and links to FANZA auctions of costumes worn in shoots. The FAQ also invites broadcasters and digital distributors to ask about licensing the company's fetish-specific content, and a separate note sells banner space on the claim that 1,000,000 people visit the site each month.

The pages describe no VR line. The ranking page names only 2D video and says nothing about other formats.

The Japan mechanics

Censorship. The pages do not say whether the video is censored or uncensored, and they do not use the word mosaic. What they do state is the registration notice described above, filed with the Suginami police station.

Who runs it. The footer names AROMA PLANNING. The bank-transfer details in the FAQ name エムズファクトリー株式会社, a joint-stock company, as the account holder at the 高円寺 (Koenji) branch of 三井住友銀行. The pages do not say how the two relate, so only the payee fact is given. The mail-order desk gives telephone and fax numbers and answers on weekdays from 9:30 to 18:30.

English. There is no English interface, checkout or support page. Menu labels are bilingual, and the FAQ explains fetishism with the English word in brackets, but the shop terms and every title are Japanese.

Overseas access. The pages are silent on whether visitors outside Japan can order. Shipping is described as nationwide, by Sagawa Express, and the payment methods are a Japanese bank transfer or cash handed to the courier. Nothing is said about foreign cards or foreign addresses.

Rights. The FAQ asks visitors to report unauthorized sales, streams and uploads of its titles through a form.

The old download store. The site was relaunched on 1 May 2018. The FAQ records the end of the earlier digital system: new point purchases stopped on 28 February 2018, points expired on 1 April 2018, DRM video sales ended on 1 April 2018, and the paid membership service (アロマPREMIUM) ended on 2 April 2018. Files already downloaded were given non-expiring keys during a window that ran from 1 March to 30 November 2018, to be played in the AROMA Movie Player. The page adds that a reinstalled operating system or a new PC ends that playback. The pages describe no membership or download account today.

Price, access and billing

The only thing sold on the maker's own site is the Blu-ray disc. The FAQ says these are HD masters written to BD-R by an editing PC, and that they play only on Blu-ray-capable gear: Blu-ray recorders and players connected to a television, game consoles such as PlayStation 3, 4 and 5 including Ultra HD BD models, and computers with a Blu-ray drive and dedicated playback software. The other route is the FANZA button on each title, and the maker's pages publish no prices for it.

Credit-card payment for the shop ended on 31 July 2024. Two methods remain. A bank transfer is arranged by email after the order, must arrive within 7 days, and the order is only put together once the money is confirmed; the transfer fee falls on the customer. Cash on delivery is paid in cash to the Sagawa Express driver, and the page says the cash-on-delivery fee is free.

In October 2026 the FAQ lists a flat 550 yen shipping charge per order across Japan, waived when the tax-included total reaches 5,000 yen. It also states that every Blu-ray on the shop, new or old, is 20 percent off. A delivery date can be chosen from 5 days after the order, and pre-orders ship 2 to 5 days before release; a pre-order bought together with other items ships with them in one parcel. Orders placed after 14:00 on Friday, or on a weekend or holiday, are processed the next business day, and summer and winter closures are announced on the site.

To cancel, the customer writes in by the end of the next business day with the reception number and name. Returns are accepted within 7 days of arrival, only after contacting the shop first and only for unopened goods; a used or opened disc is not taken back, and a customer-convenience return is paid for by the customer. If the company made the mistake it covers postage, and the item comes back cash on delivery. Returns must come from the registered email address. Questions about out-of-print titles go to the same desk with the product code and title.

Who it suits

AROMA PLANNING suits a reader who already knows the fetish niche it covers and wants one maker's catalog, organized by label and genre, with release dates and a monthly ranking. It also suits someone in Japan, or with a Japanese delivery address, who wants a physical Blu-ray at a discount and can pay by bank transfer or cash on delivery.

It is a poor fit for a reader outside Japan who wants to stream or pay by card. There is no membership, no download store and no English page, the shop no longer takes cards, and overseas orders are not addressed. Titles bought through the FANZA button are bought on FANZA's terms.