Fitch

What Fitch is

Fitch (フィッチ) is a Japanese adult video maker, and fitch-av.com is its official site. Its page titles introduce it as an AV maker whose subject is the female body (スケベな女の卑猥な体のAVメーカー), and the footer slogan, 本能が求めるグラマラスボディ, promises the glamorous figure that instinct looks for. The copyright line carries the words since2011, the help page credits planning and production (企画・製作) to Fitch, and every page repeats that all actresses appearing in its works are 18 or older. The site is a studio showcase and not a shop. It lists upcoming and released titles, performers and series, and it sends buyers on to retailers instead of taking orders itself.

Everything is written in Japanese. Beyond the brand name, the site prints neither a company name nor an address nor a country for whoever runs it.

What it carries and how it is organized

The release rhythm is the first thing the site states: new titles go on sale on the 1st and 3rd Tuesday of every month (毎月第1・第3火曜日発売), a line repeated at the foot of every page. The home page groups the schedule by release day. It shows a batch dated 3 November 2026 that the page labels as 5 titles and one dated 20 October 2026 that it labels as 4 titles. The reservation list (予約作品) covers 20 October to 3 November 2026 and reports 11 works in all, so a visitor sees the next two release days in one view.

Most releases are single-performer titles, with the stage name printed after the title. 海老咲あお, 三木環奈 and 彩月七緒 are the names on three of the 3 November titles, and one of those three is billed as a one-time AV debut. Compilations sit beside them, and their titles state running time and cast size. The 3 November batch has a best-of billed as long and uncut at 390 minutes (長尺ノーカット390分) and an 8-hour second best-of that gathers 7 titles of one series with a cast of 7. The 20 October batch has a 190-minute best-of with a cast of 3 and an 8-hour best-of that collects 9 titles one actress made for Fitch (Fitch出演9タイトル収録). Another 20 October title carries the tag 【完全主観】, which means it is shot entirely from the viewer's point of view.

The home page adds three strips of shortcuts. Recommended genres (おすすめジャンル) are large bust (巨乳), creampie (中出し), large hips (巨尻), married women and housewives (人妻・主婦), dominant women (痴女) and oral (フェラ), which matches the body-first identity in the page titles. Recommended keywords mix plain terms with title codes: NIMA086, JUFE622, JUFE628 and the bare prefix jufd, so a visitor learns what Fitch's codes look like before going to a store search. Recommended series include a slow release-control series (悪魔的スローな射精コントロール), a middle-aged-man documentary series (オヤジのハメ撮りドキュメント) and a pose-focused series (ドスケベ肉感ポーズ). These are the site's own picks.

Four sections lead every page: reservations (予約作品), released titles (発売作品), title search (作品検索) and the actress index (女優一覧). The index opens with a new-and-pick-up entry (新着・ピックアップ) and then splits into the rows of the kana table, あ行 through わ行. The sitemap describes it as the list of actresses who appear in Fitch's works. It also says what title search can do: find works by reservation status, release status, release date, series and genre. A reader can come at the catalog by date, by performer, by series or by theme.

Sales are left to others. The sitemap describes the sales-store page (販売店舗) as an introduction to the shops that handle Fitch works, and FANZA has an entry of its own in the bar that also holds home, actresses, works and events. On the links page FANZA is summed up as adult video streaming, DVD rental and adult mail order, with what that line calls one of the largest selections in Japan (国内最大級の品揃え). The pages do not say which Fitch titles are streamed, downloaded or sold on disc, so the format question is settled at the retailer.

The links page is otherwise a directory of other makers' official sites, which is how the sitemap describes it too. It is sorted under headings such as general makers (総合AVメーカー), performer-led makers (女優推し), mature (熟女), fetish (マニア・フェチ), lesbian (レズ) and planning-led makers (企画), and it names MOODYZ, S1 and Madonna among many others, each with a one-line slogan in that maker's own words. Further headings cover a toy maker, an event site for AV actresses and a PR section that holds an adult auction site and FANZA. FANZA News, described there as free daily reading on new adult video, heads the page. Nothing on it claims ownership or partnership between Fitch and the makers it lists.

A notice box sits on the home page. Its dated items are a renewal notice from 4 August 2022, maintenance notices for 23 January 2023 and 29 January 2024, and a January 2024 notice that release dates changed because of the Noto Peninsula earthquake. With no item after January 2024, the box reads as history and the release lists carry the news. Recruitment takes up much of the footer: new-graduate and mid-career staff, outside designers, outside video-editing creators, camera operators, writers, makeup artists, stylists, web directors and outside AV editing staff, and the sitemap files all of it under Fitch's recruitment information (採用情報). An affiliate recruitment page (アフィリエイト募集) and a privacy-policy page, which the sitemap says explains how personal information is handled, sit in the same footer block.

The Japan mechanics

Mosaic. Fitch makes no statement on it: the pages use neither the Japanese nor the English words for mosaic, censored or uncensored.

Language. Menus, schedule, titles, notices and the comment form are all Japanese. The one English sentence is the reCAPTCHA notice under that form, which is Google's text and not Fitch's. A language switch, an English page and an English support address are all absent.

Comments. Messages to the maker go through a form headed 投書フォーム: name, email address, the address again for confirmation and a message capped at 500 characters, with every field marked required (必須) and consent to the privacy policy built into the send button. Its introduction says submissions are kept for future reference and that no reply is given, so it is a suggestion box and not a support desk.

Buying from abroad. The site carries no region rule and no line addressed to customers outside Japan, and since nothing is bought on it, it lists no way to pay either. Whether a store ships or streams overseas, and whether it takes a card issued abroad, are that store's own terms.

Price, access and billing

The pages show no prices. There is no membership, no cart, no points system and no price list, and the release lists print titles, dates and performer names only.

What the site offers instead is a route to purchase. The sales-store page and the FANZA entry are where a title is actually bought, and the terms, whether a rental window, a stream, a download or a disc, are set by the store and not on fitch-av.com.

Who it suits

Fitch's site suits a reader who already knows the label or one of its performers and wants the release calendar: what lands on the next 1st or 3rd Tuesday, and which performer fronts it. A collector of best-of sets gets the running time and cast size straight from the titles, and the keyword strip shows the code style to carry over to a store search.

The caveats are plain. The site is Japanese only and sells nothing directly, so a reader who wants to buy leaves for a store and takes that store's language, payment and region rules as they come.